Worksheet · Sales Effectiveness Health Check

Manage partners' salespeople like your own

It prints on A4 with room to write.

A distributor's salespeople sell whatever is easiest for them. This sheet names an owner for each partner and agrees a target and a training date. It builds the Competent step of the check:

At least two of these are in place for each partner: a named owner on our side, agreed targets, and a schedule of training and visits for their salespeople.

Step 1. The partner list

Partner Share of our sales Our owner Target agreed with them Training dates this year Visit schedule How many of the three
e.g. Regional distributor, 12 reps 18% State manager Yes, by product group March and September Monthly 3

Step 2. What to agree this quarter

For each partner with fewer than two of the three:

  1. Name one owner on your side.
  2. Agree one target for the year, by product group.
  3. Set one training date for their salespeople and a rhythm of visits to their branches or sales meetings.

Step 3. Count their sales as you count your own

Partner Territory Sales this quarter Target to date Trend Action

Done when: every partner has at least two of a named owner on your side, an agreed target, and a schedule of training and visits.


Written for this check.

From the Sales Effectiveness Health Check. Your report links the sheet for each of its moves.