Worksheet · Sales Effectiveness Health Check

Take the routine work off the reps

It prints on A4 with room to write.

Reps answer delivery queries and fill in forms because it is quicker than explaining. This sheet lists that work and gives each piece another home. It builds the Competent step of the check:

The routine things customers ring about and the paperwork reps do have been listed, and everything that does not need a rep has a home that is not the rep.

Step 1. List the work

Ask each rep about last week. Count customer requests and internal paperwork separately.

Task Customer request or paperwork Times a week, whole team Minutes each Needs a rep? New home
e.g. Delivery date query Customer request 90 6 No Customer service, with tracking online

Homes to consider: online self-service, an inside-sales desk, customer service, a sales-support person, or a system that does the task.

Step 2. Move it and tell customers once

Task New home Who sets it up How customers are told Date

Step 3. Check again in three months

Task Times a week before Times a week still reaching reps Why it came back

Done when: the list exists, and every task that does not need a rep has a named home that is not the rep.


Adapted from our own profit-improvement suite (PSP, 2003).

From the Sales Effectiveness Health Check. Your report links the sheet for each of its moves.