Worksheet · B2C via trade: Brand Pricing Health Check

Name one pricing owner and start a monthly meeting

It prints on A4 with room to write.

When each account team prices on its own, trade spend drifts and finance finds out at month end. This sheet names one owner for list price, the terms structure and the promotion guidelines. It then starts a monthly meeting with a standing agenda. It builds the Competent step of the check:

A named pricing or commercial manager owns list price, the terms structure and the promotion guidelines, and a monthly cross-functional meeting reviews price and trade spend.

Step 1. Who decides today

Decision Who decides today Who will own it
List price change
Terms structure (which terms exist and what they pay for)
Promotion guidelines
A promotion outside the guidelines
A one-off discount
Objectives for each annual terms round

Where a row has two names, or none, that is the gap the owner fills.

Step 2. The owner

Item Written answer
Owner (name and role)
Owns List price, the terms structure, the promotion guidelines
Decides alone e.g. a promotion inside the guidelines
Brings to the monthly meeting e.g. any change to list price or to a term's condition
Measured on e.g. trade-spend rate against target, net price per unit
Reports to

Step 3. Who sits in the room

Function Person Brings each month
Sales and key accounts Terms rounds coming up, buyer requests
Marketing or category Brand plans, promotion calendar
Finance Trade-spend rate and net sales by account
Supply Capacity, stock for promotions

Step 4. The standing agenda (60 minutes)

Item Minutes Paper from Decision sought
Trade-spend rate against target, by account 15 Finance Note, or act
Net price per unit against plan 10 Owner Note, or act
Next 13 weeks of promotions against the guidelines 15 Marketing Approve exceptions
Terms rounds in the next quarter 15 Sales Agree objectives
Actions from last month 5 Owner Close

Step 5. The minutes

Date Decision Decided by Action owner Due

Done when: one named person owns list price, terms structure and promotion guidelines, and a monthly meeting has reviewed price and trade spend three times.


Written for this check.

From the B2C via trade: Brand Pricing Health Check. Your report links the sheet for each of its moves.