Worksheet · B2C via trade: Brand Pricing Health Check
Name one pricing owner and start a monthly meeting
When each account team prices on its own, trade spend drifts and finance finds out at month end. This sheet names one owner for list price, the terms structure and the promotion guidelines. It then starts a monthly meeting with a standing agenda. It builds the Competent step of the check:
A named pricing or commercial manager owns list price, the terms structure and the promotion guidelines, and a monthly cross-functional meeting reviews price and trade spend.
Step 1. Who decides today
| Decision | Who decides today | Who will own it |
|---|---|---|
| List price change | ||
| Terms structure (which terms exist and what they pay for) | ||
| Promotion guidelines | ||
| A promotion outside the guidelines | ||
| A one-off discount | ||
| Objectives for each annual terms round |
Where a row has two names, or none, that is the gap the owner fills.
Step 2. The owner
| Item | Written answer |
|---|---|
| Owner (name and role) | |
| Owns | List price, the terms structure, the promotion guidelines |
| Decides alone | e.g. a promotion inside the guidelines |
| Brings to the monthly meeting | e.g. any change to list price or to a term's condition |
| Measured on | e.g. trade-spend rate against target, net price per unit |
| Reports to |
Step 3. Who sits in the room
| Function | Person | Brings each month |
|---|---|---|
| Sales and key accounts | Terms rounds coming up, buyer requests | |
| Marketing or category | Brand plans, promotion calendar | |
| Finance | Trade-spend rate and net sales by account | |
| Supply | Capacity, stock for promotions |
Step 4. The standing agenda (60 minutes)
| Item | Minutes | Paper from | Decision sought |
|---|---|---|---|
| Trade-spend rate against target, by account | 15 | Finance | Note, or act |
| Net price per unit against plan | 10 | Owner | Note, or act |
| Next 13 weeks of promotions against the guidelines | 15 | Marketing | Approve exceptions |
| Terms rounds in the next quarter | 15 | Sales | Agree objectives |
| Actions from last month | 5 | Owner | Close |
Step 5. The minutes
| Date | Decision | Decided by | Action owner | Due |
|---|---|---|---|---|
Done when: one named person owns list price, terms structure and promotion guidelines, and a monthly meeting has reviewed price and trade spend three times.
Written for this check.
From the B2C via trade: Brand Pricing Health Check. Your report links the sheet for each of its moves.