Worksheet · B2C: Consumer Pricing Health Check

Walk your own checkout as a customer

It prints on A4 with room to write.

Fees and "was" prices creep in one campaign at a time. This sheet walks each channel as a customer would, lists every fee and "was" price, and fixes anything that fails the rules this month. It builds the Competent step of the check:

The first price shown includes every fee the customer cannot avoid, and every 'was' price was charged for a real period before the sale.

The rules in plain words. Under the Australian Consumer Law, the first price you show must include every fee a customer cannot avoid. A "was" price must be one you actually charged for a reasonable period just before the sale. When two prices are displayed for the same item, the customer is entitled to the lower one. Ask your lawyer where a case is unclear.

Step 1. The walk

Buy something in each channel, from the first price to the payment screen.

Channel Product First price shown Fees added before payment Could the customer avoid each fee? Total paid Same as the first price?
e.g. Website Standard service $89 Booking fee $6.50 No $95.50 No

Step 2. Every "was" and "compare at" price

Product "Was" price shown Weeks sold at that price in the 12 weeks before the sale Units sold at it Passes?

Step 3. Fix it this month

Issue Rule it fails Fix Owner Fixed by
e.g. Booking fee added at payment Unavoidable fee missing from the first price Fold the fee into the headline price Head of digital 30 June

Done when: the first price in every channel includes every fee a customer cannot avoid, and each "was" price has sales records behind it.


Written for this check.

From the B2C: Consumer Pricing Health Check. Your report links the sheet for each of its moves.