Worksheet: Test how your five most-seen prices are shown

The same price reads differently depending on what sits next to it. This sheet picks the five prices customers see most, chooses one framing change for each, and tests it. It builds the Competent step of the check:

Framing (anchors, comparisons, per-unit or per-week terms) is deliberate for major products.

Step 1. The five most-seen prices

Product	Where it is seen (site, app, shelf, ad)	How it is shown today	Anchor next to it?	Per-unit or per-week terms?	Comparison shown?
e.g. Annual plan	Pricing page	$468 a year	No	No	No

Step 2. One framing change each

The usual levers:

Anchor: show a higher option first, so the main option reads as the sensible choice.
Comparison: set the price beside a named alternative the customer knows.
Per-unit or per-week terms: "$9 a week" beside "$468 a year".
Order of options: which option the customer sees first.

Product	Change	What we expect	Measure (conversion, trade-up, margin per visitor)
e.g. Annual plan	Show "$9 a week" beside the annual price	More annual sign-ups	Annual share of sign-ups

Every comparison must be true. A "was" or "compare at" figure must be a real price, and a per-week figure must add up to the price charged.

Step 3. Test it

Split site traffic, or use matched stores. Run long enough to cover a full weekly cycle.

Product	Version A	Version B	Weeks	Conversion A	Conversion B	Margin per visitor A	Margin per visitor B	Winner

Step 4. Write it down

Product	Framing we use	Why	Decided by	Date

Done when: each major product's price framing is written down with its reason, and the five most-seen prices have each been tested once.

Written for this check.