Worksheet · B2B: Business Pricing Health Check

Put list-price reviews on a calendar

It prints on A4 with room to write.

List prices drift when nobody owns the review. This sheet sets a date and an owner for each product family and adds competitor and customer inputs to the next review. It builds the Competent step of the check:

List prices consider cost, competitor prices and customer feedback, and are reviewed on a calendar.

Step 1. The calendar

Product family Review month Owner Inputs due Decision by Effective date
e.g. Galvanised tube March and September Pricing owner 1 March 15 March 1 April

Step 2. Inputs for the next review

Product family List now Cost since last review (%) Competitor list (from the price file) Customer feedback (sales, lost deals) Proposed list Reason
e.g. Galvanised tube $1,900/t +6% $1,950 and $1,880 Two deals lost on lead time, none on price $1,980 Cost is up and we sit below one competitor

Step 3. Check the list still means something

Product family Share of invoices at list less a standard discount Share with a manual price Keep, rebase or restructure

When most invoices carry a manual price, the list has lost its meaning. Rebase it, or fix the structure, before the next review.

Step 4. Agree the base

Pick the index the list moves with, and write it down once.

Option For Against Our choice
Our cost Simple to update Ignores the market
A published input price Customers can see it Needs regular update
Market price Tracks competitors Needs a reliable price file

Done when: every product family has a review date and an owner, and the last review recorded cost, competitor and customer inputs.


Adapted from our own pricing diagnostic (PSP, 2011).

From the B2B: Business Pricing Health Check. Your report links the sheet for each of its moves.