Worksheet · B2B: Business Pricing Health Check
Separate price, volume and mix in the monthly report
An average price line mixes product, customer and volume effects until it means nothing. This sheet splits the revenue change into price, volume and mix, adds a line for the latest increase, and names who answers for it. It builds the Competent step of the check:
Price, volume and mix are separated in monthly reporting, and realisation of increases is tracked.
Step 1. The split
Work at product level, or product group if you have too many products. "Last year" means the same month last year.
| Effect | How to calculate it | This month ($) |
|---|---|---|
| Price | For each product: this year's price less last year's, times this year's volume. Add them up. | |
| Volume | Total volume this year less last year, times last year's average price across all products. | |
| Mix | For each product: last year's price times this year's volume. Add them up. Then subtract total volume this year times last year's average price. | |
| Total | Must equal this year's revenue less last year's. |
e.g. Revenue up $1.2m: price +$0.5m, volume +$0.9m, mix -$0.2m. The mix line says customers shifted to cheaper products.
Step 2. The realisation line
| Increase | Announced (%) | Received to date (%) | Realisation (received ÷ announced) | Accounts still to follow up | Owner |
|---|---|---|---|---|---|
Step 3. The one page
| Section | Contents | Owner |
|---|---|---|
| Revenue bridge | Price, volume, mix | |
| Margin | Gross margin after rebates, by segment | |
| Latest increase | The realisation line | |
| Actions | Three at most, each with a name |
Done when: the monthly report separates price, volume and mix, and tracks realisation of the latest increase with a named owner.
Adapted from our own margin bridge (Deloitte, 2015).
From the B2B: Business Pricing Health Check. Your report links the sheet for each of its moves.