Worksheet · B2B: Business Pricing Health Check

Write the discount ladder and track it

It prints on A4 with room to write.

If nobody writes down who can give what, the answer is whoever the customer asks. This sheet writes the ladder, records every approval and tests a sample each month. It builds the Competent step of the check:

Discount authorities are defined by size and level, recorded, and mostly followed.

Step 1. The ladder

Role Most discount off list (%) Or most dollars given away per deal Deal types covered Escalates to
e.g. Sales rep 5% $2,000 Standard stock orders Branch manager
Sales rep
Branch or sales manager
Sales director or general manager
Chief executive

Check each band against contribution. If a band lets a deal go below the price that covers variable cost and cost to serve, it approves losses. Set the band below that point.

Step 2. Record every approval

Verbal approvals do not count. An email is the minimum until the quoting system can hold the approval.

Date Customer Deal value ($) Discount given Band it needed Approved by How (system, email)

Step 3. Test a sample each month

Pick 20 deals at random, plus every deal above the top band.

Month Deals sampled Inside the giver's own band Approved by the right person No approval found Action taken

Also check that the terms in the system match the signed agreement for each sampled customer.

Done when: the ladder is written and every discount above a rep's band has a recorded approval. The monthly sample shows most deals follow it.


Adapted from our own trade spend controls review (Deloitte, 2015).

From the B2B: Business Pricing Health Check. Your report links the sheet for each of its moves.