Worksheet · B2B: Business Pricing Health Check

Stand up a monthly pricing forum

It prints on A4 with room to write.

Pricing decisions made in meetings called for other purposes get made in a hurry and never written down. This sheet sets a monthly forum, its standing agenda and a table of who decides what. It builds the Competent step of the check:

A regular pricing forum decides list moves, big deals and exceptions, with decisions minuted.

Step 1. The standing agenda (60 minutes)

Item Minutes Paper from Decision sought
Realisation and pocket price since last month 10 Pricing owner Note, or act
List moves 15 Approve or reject
Big deals (above a set value) 20 Approve, change or reject
Exceptions requested or due to expire 10 Grant, renew or end
Actions from last month 5 Close

Step 2. Who decides what

One name in the "Decides" column per row. Everyone else is consulted or told.

Decision Decides Consulted Told Limit
e.g. A deal below the floor price Sales director Pricing owner Finance Up to $50,000 a year in value
List price move
Price for a new product
Deal below the floor price
New or renewed exception
Change to a rebate or term
Response to a competitor move

Step 3. The minutes

Date Decision Decided by Reason Action owner Due

A business under 50 people: put pricing on the agenda of one monthly meeting you already hold, with list moves, big deals and exceptions as standing items. Write down who decides each and minute the decisions.

Done when: the forum has met on its calendar for three months running, and every decision is minuted with who made it.


Adapted from our own price increase diagnostic (Deloitte, 2014).

From the B2B: Business Pricing Health Check. Your report links the sheet for each of its moves.