Strategy Health Check · 10 min · free
Where does your strategy honestly stand?
Most businesses have a list of goals wearing a strategy's clothes. Ten minutes shows which you have.
Start the check now →No email before your result · no sales call after
- LaggingAsk five leaders what the strategy is and you get five different slogans.
- BasicA strategy document exists from the last planning cycle; almost nobody could summarise it.
- CompetentThe strategy fits on a page and leaders retell it consistently: where we compete, how we win, what we'll do.
- AdvancedThe one-page strategy cascades and every function can say what it means for them.
- LeadingThe strategy is so clearly held that people use it daily to make decisions without asking.
What the check covers
Twenty to twenty-five practices across five dimensions, one screen each, and five more for a corporate strategy (a multi-business group). Pick the sentence that is true today.
The strategy itself
Whether leaders can retell it, whether it faces the real challenge, and whether real choices were made.
Facts and foresight
Whether the strategy rests on facts about where value sits, and looks ahead.
Advantage
Whether the business can name and evidence what it does better than the alternatives.
Resourcing and commitment
Whether people and money moved when the strategy changed.
Execution, learning and adaptation
Whether progress is reviewed, assumptions are watched, and course is corrected.
Corporate strategy
Five more for a multi-business group: the portfolio, capital and what the centre adds.
- 22.3%Australian businesses with 20 to 199 people using AI
- 36.1%UK businesses with 10 to 49 staff using AI
- 45.8%UK businesses with 50 to 99 staff using AI
The ABS found that 22.3% of Australian businesses with 20 to 199 people used artificial intelligence in 2024-25. The ONS found 36.1% of UK businesses with 10 to 49 staff using it, and 45.8% with 50 to 99, in September and October 2026.
The two surveys ask different questions of different businesses at different times, so the figures do not compare directly.
Sources: Australian Bureau of Statistics, Characteristics of Australian Business, 2024-25. Licensed under CC BY 4.0. Office for National Statistics, Business Insights and Conditions Survey, September and October 2026. Contains public sector information licensed under the Open Government Licence v3.0.
Ask your leadership team too. Set up a team poll: each colleague answers alone, and you see where your views differ.
Sample report · your profile
What you get
Your profile
Stage names across every area.
Two or three moves
Each one step right, with what good looks like.
A one-page PDF
Written to put in front of your board, leadership or team.
Each move in the report has a guide, with what to do and a worked example. Read the strategy move guides.
Four questions
How long does it take?
About ten minutes. One dimension per screen, and you can stop and come back.
Who sees my answers?
You. In a team poll with individual answers visible, the person who set it up also sees each answer against level and function, never a name. Only anonymised figures go into benchmarks. A comparison appears only once enough similar businesses have taken the check.
Is this advice?
No. You assess yourself against practices built from more than 30 years of strategy consulting and over 1,000 engagements. What you do with it is yours.
What happens after?
Your report opens on screen as soon as you finish, with no email asked for. If you want a copy, there is a field on the report to send yourself the link, once. Nobody calls. If you want to talk, there is a button on your report. Nobody will contact you otherwise. No email before your result, no sales call after it, no list, and delete on request.
More about this check
Most businesses don't have a bad strategy. They have a list of goals wearing a strategy's clothes.
The cost arrives as drift. Initiatives don't add up. The budget follows last year. The next five years look like a slower version of the last five.
The cheapest strategy tool there is remains a plain projection of the current course. In our experience it funds the appetite for choice by itself. This check shows where your strategy is real and where it is wallpaper.
What the check covers
Sentences from the check:
Each of these is the lowest of five sentences on its question, from how the practice goes wrong to how it goes well. If one of them is true of your business, the check says so. Then it shows you the next sentence up: what one step better looks like.
What you get
Your profile across the five dimensions, in stage names. The pattern you match, if you match one. The two or three moves that take you one step right, each with what good looks like. A one-page version written to be put in front of your board, your leadership or your team.
Questions people ask
Start the check
One check, for a business-unit or a corporate strategy. Two questions on scope and size come first.
Ten minutes. Private. Your report on screen.
Two minutes first? Try the six-question version.
See what ASX 200 companies write about in their annual report letters.