Pricing decision pack

How much of your price increase will you keep?

See how exemptions, timing and concessions change the extra revenue. Print a sheet for the decision.

Invented figures, for illustration only

Example output

A$27,000

Extra revenue in the first twelve months.

A$1 million annual revenue. A 5% increase. Some revenue is exempt, the start is delayed and part of the increase is conceded.

Proposed annual increase before adjustmentsA$50,000

Less: exempt revenue− A$10,000

Less: delay in taking effect− A$10,000

Less: discounts and concessions− A$3,000

Extra revenue after adjustmentsA$27,000

20% exempt · 3 months before prices change · 10% of the remaining increase given back

Underlying volume and mix stay constant. This is an illustrative revenue scenario, not a forecast.

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Use one product group or customer segment. Enter percentages as numbers: 5 means 5%.

Five inputs. No email or account needed. Contribution margin is optional.

Annual revenue covered by the increase (A$)

Use current annual revenue for the group or segment. Enter more than zero.

Planned price increase (%)

Enter the full proposed increase, before exemptions or concessions.

Revenue exempt from the increase (%)

Share of starting revenue that will not receive the increase. Enter 0 to 100.

Months before new prices take effect

Count from the start of your 12-month planning period. Enter 0 to 12. Parts of a month are allowed.

Increase given back through concessions (%)

Share of the remaining increase lost to discounts or deals. Enter 0 to 100. Ten means 10% of the increase.

Contribution margin is price less variable cost, as a percentage of the current price.

Contribution margin (%) · optional

Use the current contribution margin for the exposed segment. Enter more than 0 and no more than 100.

Your result will appear here after you enter your inputs.