Rental, hiring and real estate: how the industry looks

This page gathers the figures we hold on rental, hiring and real estate. Each section names its own source.

Each source groups industries its own way, so the edges of rental, hiring and real estate differ a little from section to section.

What stands out

  • In 2024-25, EBITDA was 40.1% of sales across the industry and 14.7% across all industries the ABS covers.
  • In 2025-26, 9.4% of the industry's businesses stopped trading, and 13.8% across all industries.
  • In July to December 2025, the typical large business paid small suppliers in 19 days in the industry and 23 days across all industries.

Where a line gives a figure across all industries, it comes from the same source and period as the industry's. The sections below name each source.

Use these figures

  • Set your own EBITDA margin beside the industry's on industry margins.

  • Get your own earnings on the same basis as the deals, and set them against the sector's multiples, in the earnings calculator.

  • Set the days your own invoices take beside the industry's on payment times.

What businesses sold for

The median and the middle half, in times EBITDA. The figure is the median. Under it are the middle half and the number of deals.
  1. Rental, hiring and real estate6.5 times EBITDA, middle half 4.0 to 7.5, 10+ deals
  2. Equipment hire and pooling6.0 times EBITDA, 5+ deals
Deal details

Rental, hiring and real estate: median 6.5 times EBITDA. The middle half of deals ran from 4.0 to 7.5 times (10+ deals of A$10 million to A$500 million, announced 2013 to 2026).

Equipment hire and pooling: median 6.0 times EBITDA (5+ deals of A$10 million to A$500 million, announced 2013 to 2026).

What multiple will my business sell for?

In Australia, rental, hiring and real estate businesses bought between 2013 and 2026 sold for a median of 6.5 times EBITDA, across 10+ deals.

Source: deals in our database with a published value. Counts by onestepright.

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onestepright, "Rental, hiring and real estate in Australia: deals, margins and survival", updated October 2026, https://onestepright.com/industries/rental-hiring-and-real-estate#h-multiples. Source: deals in our database with a published value. Counts by onestepright.

See every rental, hiring and real estate figure on its sale multiples page.

How deal activity has moved

Share of deals in our database
  1. 2015-193.2%
  2. 2020-261.1% · Down

2015-19 against 2020-26, among the deals in our database.

These count deals in our database, not every deal in the market.

Source: deals in our database. Counts by onestepright.

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onestepright, "Rental, hiring and real estate in Australia: deals, margins and survival", updated October 2026, https://onestepright.com/industries/rental-hiring-and-real-estate#h-deal_activity. Source: deals in our database. Counts by onestepright.

See deal trends across sectors.

Margins

In 2024-25, EBITDA was 40.1% of sales across the industry, and operating profit 32.1%.

Where each dollar of sales goes
  • Purchases12.9%
  • Labour14.8%
  • Other costs
  • EBITDA40.1%

Every business in the industry together, 2024-25.

What is the average profit margin in rental, hiring and real estate?

Across every rental, hiring and real estate business added together, EBITDA was 40.1% of sales in 2024-25, and operating profit 32.1%.

Every business in the industry is added together, so the figures are not a typical business.

Source: Australian Bureau of Statistics, Australian Industry (8155.0). Licensed under CC BY 4.0.

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onestepright, "Rental, hiring and real estate in Australia: deals, margins and survival", updated October 2026, https://onestepright.com/industries/rental-hiring-and-real-estate#h-margins. Source: Australian Bureau of Statistics, Australian Industry (8155.0). Licensed under CC BY 4.0.

Compare margins across industries.

How many businesses are still trading

Out of 100 businesses trading in June 2022

About 73 in every 100 were still trading four years later.

Source: Australian Bureau of Statistics, Counts of Australian Businesses, including Entries and Exits (8165.0). Licensed under CC BY 4.0.

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onestepright, "Rental, hiring and real estate in Australia: deals, margins and survival", updated October 2026, https://onestepright.com/industries/rental-hiring-and-real-estate#h-survival. Source: Australian Bureau of Statistics, Counts of Australian Businesses, including Entries and Exits (8165.0). Licensed under CC BY 4.0.

Compare survival across industries.

Businesses that started and stopped

Started and stopped, 2025-26
  1. Started trading13.1%All industries16.9%
  2. Stopped trading9.4%All industries13.8%

Each is a share of the businesses trading at the start of the year.

Few exits are insolvencies.

Source: Australian Bureau of Statistics, Counts of Australian Businesses, including Entries and Exits (8165.0). Licensed under CC BY 4.0.

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onestepright, "Rental, hiring and real estate in Australia: deals, margins and survival", updated October 2026, https://onestepright.com/industries/rental-hiring-and-real-estate#h-entries_and_exits. Source: Australian Bureau of Statistics, Counts of Australian Businesses, including Entries and Exits (8165.0). Licensed under CC BY 4.0.

Compare exits across industries.

How fast large businesses pay small suppliers

Days to pay small suppliers
  • This industry19
  • All industries23

The typical large business in this industry, against all industries.

In July to December 2025, the typical large business in the industry paid small suppliers in 19 days, and paid 85% of its invoices within 30 days.

Source: Payment Times Reporting Register. © Commonwealth of Australia. Licensed under CC BY 4.0.

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onestepright, "Rental, hiring and real estate in Australia: deals, margins and survival", updated October 2026, https://onestepright.com/industries/rental-hiring-and-real-estate#h-payment_times. Source: Payment Times Reporting Register. © Commonwealth of Australia. Licensed under CC BY 4.0.

Compare payment times across industries.

What costs did

What wages and input prices did in this industry, and what businesses in it announced. Each comes from its own source and grouping of industries.

What costs did, the year to June 2026
  1. Wages+3.2%

Each bar comes from its own source, named below.

Source: Australian Bureau of Statistics, Wage Price Index, Australia (6345.0), private sector, total hourly rates excluding bonuses. Licensed under CC BY 4.0.

No input price series or announced rises fit this industry yet.

What listed chief executives' bonuses pay for

The share of the sector's ASX 200 companies using each measure in their chief executive's bonus plans, FY2025.

Short-term plan

  1. Profit or earnings83%
  2. People and culture83%
  3. Environment or climate67%
  4. Customer58%
  5. Revenue or growth58%
  6. Cash flow or return on capital42%
  7. Strategic or project goals42%
  8. Safety25%
  9. Earnings per share17%
  10. Risk and conduct8%
  11. Individual goals8%

Share of the sector's ASX 200 companies using each measure, FY2025.

Based on 10+ companies.

Long-term plan

  1. Total shareholder return100%
  2. Profit or earnings36%
  3. Earnings per share14%
  4. Revenue or growth7%
  5. Risk and conduct7%
  6. Environment or climate7%
  7. Cash flow or return on capital7%

Share of the sector's ASX 200 companies using each measure, FY2025.

Based on 10+ companies.

Source: ASX 200 companies' remuneration reports, FY2025. Shares of companies, not weights.

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Cite

onestepright, "Rental, hiring and real estate in Australia: deals, margins and survival", updated October 2026, https://onestepright.com/industries/rental-hiring-and-real-estate#h-bonus_measures. Source: ASX 200 companies' remuneration reports, FY2025. Shares of companies, not weights.

See bonus measures across sectors.

See rental, hiring and real estate in New Zealand.

See rental, hiring and real estate in the United Kingdom.

See rental, hiring and real estate in Canada.

See rental, hiring and real estate in the United States.

Who in your business can move a price, and by how much? The pricing check takes about ten minutes.

Rental, hiring and real estate in Australia: deals, margins and survival · onestepright